e-commerce & digital marketing manager

Global Travel Retail Group


  • Streamline current e-Commerce into one platform, building the corresponding capabilities and define the strategy and guidelines of e -Commerce
  • Develop and grow e-Commerce channel to represent a significant part of company growth
  • Ensure user experience is best-in-class

Key Accountabilities Global

  • Define global strategy and global guidelines aligned with budget together with the Global Marketing Digital and Innovation Head
  • Define benefits for the pre-order customers
  • Quarterly definition of assortment taking into account local requisites and bestsellers
  • Monthly definition of promotions, prior consulting Global and Local Category Management and Local Marketing
  • Definition/creation of Branding Stores
  • Assist on the definition of the promo and pricing strategy as well as the e -Commerce platform and system and solution
  • Validate the catalogue together with the Global Digital and Innovation Head
  • Management, planning and execution of SEM campaign
  • Coordinate teams within the Company procurement as well as Brands to enhance online actions
  • Monitor the on-line Marketing Strategy and traffic sources in different markets
  • Analyze results from a strategical and results-oriented point of view
  • Track the competitors’ and top players’ brands online performance and continuously propose improvements based on the aforementioned benchmark
  • Convert ideas into requirements for a technical team
  • Create digital sales channels adapted to the country Information and Analysis
  • Define KPI’s for performance analysis
  • Results analysis and customer reporting
  • Analyze past and present performance for best practices implementation across divisions



Should you have a webcam and be a youtube user, you can record a video presentation and attach the video link in the following field.